Our Why

The mission of the LWYL collection is to spread a message of positivity + love and give back to women’s and children’s charities. Since starting this journey in January of 2020, we’ve raised over $275,000 for some incredible organizations!

Experience Camps, founded in 2009, is a national, no-cost program for grieving children who have experienced the death of a parent, sibling or primary caregiver. Their one-week, overnight summer grief camps, year-round programs, and content help to reframe the experience of grief, and empower kids with the necessary coping skills to move forward with their lives. Through compassion, connection, and play, Experience Camps allows grieving children to embody a life full of hope and possibility.

$5 from every purchase in June supports Experience Camps.

Rett Syndrome Research Trust

CC4C

CASA of Travis County

Center For Child Protection

Flatwater

The Pink Agenda

Alex’s Lemonade Stand

The Children’s Heart Foundation

Los Angeles Fire Department Foundation

A Kind Hart Foundation

Center On Halsted

House of Good Shepherd

Habitat Chicago

Amy Krouse Rosenthal Foundation

The Tyler Clementi Foundation

Mom Demand Action

Truth Be Told

Austin Angels

International Rescue Committee

The Ugli Foundation

Bright Pink

Children’s Service Board of Lurie Children’s Hospital

A House In Austin

Kawasaki Kids Foundation