Our Why

The mission of the LWYL collection is to spread a message of positivity + love and give back to women’s and children’s charities. Since starting this journey in January of 2020, we’ve raised over $100,000 for some incredible organizations!

Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of 4-year-old Alexandra “Alex” Scott, who was fighting cancer and wanted to raise money to find cures for all children with cancer. By the time Alex passed away at the age of 8, she had raised $1 million. Since then, the Foundation bearing her name has evolved into a worldwide fundraising movement and the largest independent childhood cancer charity in the U.S. ALSF is a leader in funding pediatric research projects across the globe and providing programs to families affected by childhood cancer. For more information, visit AlexsLemonade.org. 

$5 from every purchase in July supports Alex's Lemonade Stand Foundation

Alex’s Lemonade Stand

A Kind Hart Foundation

Rett Syndrome Research Trust

The Children’s Heart Foundation

Center On Halsted

House of Good Shepherd

Habitat Chicago

Amy Krouse Rosenthal Foundation

The Tyler Clementi Foundation

Mom Demand Action

Truth Be Told

CASA of Travis County

Austin Angels

International Rescue Committee

The Ugli Foundation

The Pink Agenda

Bright Pink

Children’s Service Board of Lurie Children’s Hospital

A House In Austin

Kawasaki Kids Foundation