Our Why

The mission of the LWYL collection is to spread a message of positivity + love and give back to women’s and children’s charities. Since starting this journey in January of 2020, we’ve raised over $265,000 for some incredible organizations!

12:31 is a needs-based ministry that exists to relationally partner with the Lake Travis Community to provide proactive and response-oriented practical services. Our services range from disaster relief to providing financial support in response to life’s tragedies, to combating food insecurity and housing issues such as housing inadequacy, insecurity, and instability, to providing for basic human needs and necessities. They are specifically helping 20+ families who recently lost their homes in a fire in Lake Travis, TX.

$5 from every purchase in February supports 12:31

CASA of Travis County

Center For Child Protection

Flatwater

The Pink Agenda

Alex’s Lemonade Stand

CC4C

The Children’s Heart Foundation

Los Angeles Fire Department Foundation

A Kind Hart Foundation

Rett Syndrome Research Trust

Center On Halsted

House of Good Shepherd

Habitat Chicago

Amy Krouse Rosenthal Foundation

The Tyler Clementi Foundation

Mom Demand Action

Truth Be Told

Austin Angels

International Rescue Committee

The Ugli Foundation

Bright Pink

Children’s Service Board of Lurie Children’s Hospital

A House In Austin

Kawasaki Kids Foundation