Austin Monthly: Best of ATX 2025

Created in 2020 as a love letter to her late mother, Shannon Buth's company is known for two things: its signature "Imperfect Heart" design, and a firm commitment to giving back.

AUSTIN AMERICAN-STATESMAN

“Austin has developed quite the reputation for hosting big tech companies, start-ups and recently, female owned businesses. One such business, the online lifestyle company House of Shan, is making waves with its story and mission focused on charity.”

The Heirloomist, 100 Treasures and the Stories they Tell

"Overwhelmed with kids and grief, while also feeling the love and support from her community, Shannon wanted to bring some joy into the world. So, she gave birth again, this time to a business. It started with a soft, comfy sweatshirt embroidered with a heart."

Tierra's Texas: Austin Fox 7

House of Shan began in January 2020 with a single sweatshirt and five years later is now an entire lifestyle brand. Tierra talks founder/owner Shannon Buth and learns about her inspiration and more.

Liberty Road Podcast

In today's episode, Nada sits down with Shannon to discuss her social enterprise and its impact on her life and the organizations she partners with. Shannon details the original piece of merchandise that started it all and the creation of their logo that serves as a reminder to spread love and embrace life's imperfections. The two discuss how important it is for founders to identify what they are good at doing and then find other people to fill in the gaps to grow the business.

INSPIRED W/ALLISON MARKETTI: WOMEN AND SMALL BUSINESS

In this episode the amazing Shannon Buth of House of Shan shares her inspiring story. The BEST way to make decisions, why taking Imperfect Action is best. How to keep fun in your life and why it matters. Why joy is important. How to stop overthinking. How to Live What You Love!

MEGMADE CHICAGO GIFT GUIDE

Shannon is one of my favorite people ever, and her business' message is absolutely amazing. I LIVE in this stuff. All of her styles feature an imperfect heart stitched over your heart as a daily reminder to.. live your passion, laugh everyday, love deeply, lift others up, and don't ever quit your daydream.

AINE ROCK PODCAST

"What would you do if the most important person in your world was no longer there? If you’re Shannon Buth, you create a movement. This week on the Rock Your Joy Podcast, Shannon joins Aine to discuss how she started her line of inspirational clothing as well as her work with various charities."

ON THE GO WITH SARAH JO PODCAST

"Shannon Buth, Founder of House of Shan, joins us for episode 38 today! What started out as a blog has now essentially become a community that is all about empowering others to 'live what you love' on a daily basis and never quit your day dream!"

DEBI LILLY HOLIDAY GUIDE - ABC CHICAGO

Debi Lilly, Chief Eventeur with A Perfect Event, shared her recommendations for gifts that support local small businesses and give back.

SHOPPING WITH LOVE AND PURPOSE

"I am so excited to share more about my new favorite sweatshirt and most importantly the meaning behind the sweatshirt. Here in her own words is the back story—the story behind the imperfect heart on the cutest and coziest sweatshirt."